One People Biz Solutions

The Static FBML Facebook app is a great way to create custom pages with layouts created in CSS/HTML, or by using Facebook’s proprietary FBML (Facebook Markup Language).

Recently, our clients asked us how to embed video in a Static FBML page. Well, you can actually embed any Flash object using FBML, and it’s pretty easy. Here’s how it’s done if you want to embed a YouTube video (Note: you can use this technique to embed any Flash object with the .swf extension).

PLEASE NOTE:

1. Static FBML can only be used on Fan Pages, not Personal Profiles or Group pages.
2. You can only use CSS and HTML in these pages, and FBML.

If you can’t get this working PLEASE make sure:

• The URLs to both the activation image (imgsrc) and the video or Flash object are correct. You can test them by pasting the URL into your browsers address bar and accessing the image or video channel directly. If you can’t access them via this method, your URL is incorrect.
• You have closed the <fb:swf> tag, with </fb:swf>. If the tag isn’t closed, it won’t work.
• All quotes are closed. It doesn’t matter if they’re single (‘) or double (“), but they must match and they must be closed (width=’xxx’ or width=”xxx” – NOT width=’xxx or width=”xxx or width=”xxx’ ).

Embed a YouTube video using FBML

Here’s the code you put on your Static FBML page:

<fb:swf
swfbgcolor="000000" imgstyle="border-width:3px; border-color:white;"
swfsrc='http://www.youtube.com/v/xxxxxxxxxx'
imgsrc='http://img.youtube.com/vi/xxxxxxxxxx/2.jpg' width='340' height='270' />


Replace “xxxxxxxxxx” with the YouTube video ID, which is the string of characters after the “v=” in the URL in your browser’s address bar (up to the “&” or anything following it, if you see that after the string of letters and numbers). For example:

http://www.youtube.com/watch?v=JOt2Qp0H9G8&feature=related

You would replace “xxxxxxxxxx” with “JOt2Qp0H9G8″ in both places, resulting in:

<fb:swf
swfbgcolor="000000" imgstyle="border-width:3px; border-color:white;"
swfsrc='http://www.youtube.com/v/JOt2Qp0H9G8'
imgsrc='http://img.youtube.com/vi/JOt2Qp0H9G8/2.jpg' width='340' height='270' />


You can also change the values for “swfbgcolor” and “imgstyle” to your preferences.

The value “swfsrc” is the absolute URL to the Flash file you want to embed (YouTube videos are in Flash format).

The value “imgsrc” is the preview image. This image is usually 120×90 pixels on YouTube, so when you set the width and height variables in the FBML markup, this image will not look so great because you’ll definitely want your embedded video to be larger than that. However, you can change the “imgsrc” URL to point to any image online, so you can create an image at the 340×270 dimensions (or whatever dimensions you wish — the 340×270 is just an example), upload it to your server (or use an image hosting service like Photobucket to host your images).

On your Fan Page, an image appears first (the value of “imgsrc”). When the user clicks the image, it turns into the Flash object.

More resources:
Facebook Developer Wiki on Embedding Video

Things on Facebook used to get downright confusing, especially when it came to using it to market your business. We’ve seen a lot of businesses that have created profiles and are using their profile to get their potential customers to follow them. First of all this practice is against Facebook Terms of Use.

Businesses often set up a profile, because it’s easier to add friends quickly – but if it is found that you have two profiles regardless of whether one is a personal and one is a business they can be canceled for TOU violation. Multiple accounts or profiles on Facebook is a serious violation of Facebook TOU. If Facebook discovers a business under a personal profile, they may deactivate the profile as it is against their TOU. Do you really want to run that risk?

A Facebook Fan Page enables current customers or even potential customers to become fans of your page and by doing so this it allows them to follow you and receive any updates that you post to your page. There are a few limitations as to what you can do on your Fan Page vs Profile but the benefits out weigh them considerably.

Learn how to setup your Facebook Fan Page or your Facebook Group and begin using Facebook to create awareness and market your business.

Most people used to think Facebook was for kid’s and college students, but it’s time to change our thinking. There are many companies using Facebook to market their products & services and seeing success in doing so.

Consider the following statistics provided by O’Reilly Media. Between September 2008 and February 2009…

• The number of Facebook users between the ages of 35 and 44 increased by 51%
• Facebook users among the ages 45-54 grew by 47%
• Facebook users ages 26-34 increased by 26%
• More than half of the 140 million Facebook users are out of college

As you can see Facebook is no longer for just college students. Why should you use Facebook as a marketing tool? The answer is easy; you can use Facebook to gain new clients, stay in touch with current clients and promote new products and sales offers. You can also use it to create buzz and PR that is specific about your business.

How do you do this? Facebook offers you many tools, to be successful in marketing your business you must have an understanding of these tools. In this article we will look at two in particular:

• Facebook Pages
• Facebook Groups

Facebook Pages

Facebook Offers you Facebook Pages. What does that mean? You can use Facebook Pages to create and give your business their own profile on Facebook; the best thing is right now they are free. These pages give your business an identity on Facebook which strengthens your brand. Current customers or even potential customers can become fans of your page and by doing so this allows them to follow you and receive any updates that you post to your page.

The great thing about Facebook Pages is that every time someone becomes a fan of your page all of their friends see that they have become a “fan.” This often attracts other followers as well as creates a buzz regarding your business and of course your Facebook Page.

You can use your Facebook Page to not only share your company information, but you can also use it to post photos, videos, applications and messages. Any activity that you perform on your Facebook Page is then broadcast into the mini-feeds of your followers.

When creating your Facebook Page, there are things to keep in mind. You will be given a choice of three options when you start out. You will be asked whether your page is about:

• A Local Business
• A Brand or a Product
• An Artist, Band or a Public Figure

Which are you? Good question. This depends on what you want to promote. Do you want to promote your business locally, do you want to promote your brand or a product or are you working to promote an artist, band or public figure?

Each of these categories will provide you with an opportunity to complete your “basic information”, “detailed information” or your “contact information.” Each option will provide you with a page that enables you to provide different ways of showing your information. It’s important to realize that you cannot edit your page type once you select it, and also remember that the page type that you select will categorize your page with other like pages in that category; this is why you want to make sure you select the correct category to be displayed in.

Your Facebook Page, when done correctly can be used to bring in new customers as well as to help you maintain current customer relationships.

Facebook Groups

Facebook Groups, carry a similarity to Facebook Pages, the difference is they are built around a group of people rather than your business or your brand. You must be a member of Facebook to create a Facebook Group. In order to create a group just login to Facebook and then click on the Groups link in the main menu on the left hand side of the page.

You can use Facebook Groups to create awareness, but they do not have the feature that allows users to become fans, they only become members. The downfall of this is it will not share as much information with friends of “group” members as they interact with the group.

Which One is Right for You?

The question we hear most when it comes to marketing on Facebook is “Do I need a page or a group?” The answer depends on the goal you want to achieve with marketing on Facebook. The truth is you will gain more exposure from a Facebook Page, because it can be seen by unregistered users, but a group page can only be seen by registered Facebook users.

Now, that feature alone should make it easy to decide, right? Wrong. You must also consider that when you send a message to Facebook Page members, they will only receive an update notification, but if you are sending a message to your Facebook Group they will receive the message via their Facebook inbox. If you goal is to be able to communicate in a personal way, the Facebook Group option may be a better fit for you.