One People Biz Solutions is your #1 source for information on how to find, build and maintain an effective marketing solution for your business whether your already online or looking to integrate your existing offline business.
Since Facebook recently updated how your information is displayed, many things have been changed and moved around.

If you are an admin of multiple Pages on Facebook you may have noticed that your left-side menu now displays your Pages as bookmarks. When you click the “More” link you come to this page > facebook.com/bookmarks/pages, the top 2 changes in the way Facebook displays your “Pages” is that it lists the Pages that was last updated from top to bottom and more importantly (to me anyways) it displays how many notifications you have for each Page but when you click to see those notifications the link takes you to the “Page” and then you must click the notifications link on the right (again) to see your Page notifications.



This takes up too much time when all I want to do is view the notifications for my Pages all on one page instead of going to each Page first. Well Facebook didn’t take the old Page setup away…they just moved it somewhere else > facebook.com/ads/manage/pages.php.





At this link your Pages are listed from the ones with the most fans from the top to the bottom and most importantly you can view all your notifications in one place. So just bookmark facebook.com/ads/manage/pages.php and your good to go!



So we all know that Google is the number one search engine in the world, what most business owners don’t realize is that there are 50 other key online locations that are important to their success online. These are locations that you must be using to help your business get ranked higher in Google so that your target audience can find you.

We call these key locations “Influence Engines” and they include:

  • Local Search Engines like Google Places, Yahoo! Local, and Merchant Circle
  • Social Networking Sites like Facebook, Yelp! and Twitter
  • Internet Business Directories like Superpages.com and Kudzu
  • Online Business Directories specific to your region or metro area
  • Online Directory Assistance sites like 411.com and
  • Many category-specific directories relating to your industry

Local Internet Marketing

These Influence Engines are important to your online business success because they can have an enormous impact on how easily people find you online. Getting all of your business information listed and encouraging your customers to post comments and reviews is one of the first things you should do to get leads and customers from the internet.

The video on this page will help explain it all.

If your blog is in the need of a face lift, we are here to help. Follow this link to get access to 20 Free Social Media Icon sets:


http://mashable.com/2010/11/10/free-social-media-icons/











The Static FBML Facebook app is a great way to create custom pages with layouts created in CSS/HTML, or by using Facebook’s proprietary FBML (Facebook Markup Language).

Recently, our clients asked us how to embed video in a Static FBML page. Well, you can actually embed any Flash object using FBML, and it’s pretty easy. Here’s how it’s done if you want to embed a YouTube video (Note: you can use this technique to embed any Flash object with the .swf extension).

PLEASE NOTE:

  1. Static FBML can only be used on Fan Pages, not Personal Profiles or Group pages.
  2. You can only use CSS and HTML in these pages, and FBML.

If you can’t get this working PLEASE make sure:

  • The URLs to both the activation image (imgsrc) and the video or Flash object are correct. You can test them by pasting the URL into your browsers address bar and accessing the image or video channel directly. If you can’t access them via this method, your URL is incorrect.
  • You have closed the <fb:swf> tag, with </fb:swf>. If the tag isn’t closed, it won’t work.
  • All quotes are closed. It doesn’t matter if they’re single (‘) or double (“), but they must match and they must be closed (width=’xxx’ or width=”xxx” – NOT width=’xxx or width=”xxx or width=”xxx’ ).

Embed a YouTube video using FBML

Here’s the code you put on your Static FBML page:

<fb:swf
swfbgcolor="000000" imgstyle="border-width:3px; border-color:white;"
swfsrc='http://www.youtube.com/v/xxxxxxxxxx'
imgsrc='http://img.youtube.com/vi/xxxxxxxxxx/2.jpg' width='340' height='270' />

Replace “xxxxxxxxxx” with the YouTube video ID, which is the string of characters after the “v=” in the URL in your browser’s address bar (up to the “&” or anything following it, if you see that after the string of letters and numbers). For example:

http://www.youtube.com/watch?v=JOt2Qp0H9G8&feature=related

You would replace “xxxxxxxxxx” with “JOt2Qp0H9G8″ in both places, resulting in:

<fb:swf
swfbgcolor="000000" imgstyle="border-width:3px; border-color:white;"
swfsrc='http://www.youtube.com/v/JOt2Qp0H9G8'
imgsrc='http://img.youtube.com/vi/JOt2Qp0H9G8/2.jpg' width='340' height='270' />

You can also change the values for “swfbgcolor” and “imgstyle” to your preferences.

The value “swfsrc” is the absolute URL to the Flash file you want to embed (YouTube videos are in Flash format).

The value “imgsrc” is the preview image. This image is usually 120×90 pixels on YouTube, so when you set the width and height variables in the FBML markup, this image will not look so great because you’ll definitely want your embedded video to be larger than that. However, you can change the “imgsrc” URL to point to any image online, so you can create an image at the 340×270 dimensions (or whatever dimensions you wish — the 340×270 is just an example), upload it to your server (or use an image hosting service like Photobucket to host your images).

On your Fan Page, an image appears first (the value of “imgsrc”). When the user clicks the image, it turns into the Flash object.

More resources:
Facebook Developer Wiki on Embedding Video

Things on Facebook used to get downright confusing, especially when it came to using it to market your business. We’ve seen a lot of businesses that have created profiles and are using their profile to get their potential customers to follow them. First of all this practice is against Facebook Terms of Use.

Businesses often set up a profile, because it’s easier to add friends quickly – but if it is found that you have two profiles regardless of whether one is a personal and one is a business they can be canceled for TOU violation. Multiple accounts or profiles on Facebook is a serious violation of Facebook TOU. If Facebook discovers a business under a personal profile, they may deactivate the profile as it is against their TOU. Do you really want to run that risk?

A Facebook Fan Page enables current customers or even potential customers to become fans of your page and by doing so this it allows them to follow you and receive any updates that you post to your page. There are a few limitations as to what you can do on your Fan Page vs Profile but the benefits out weigh them considerably.

Learn how to setup your Facebook Fan Page or your Facebook Group and begin using Facebook to create awareness and market your business.

 

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Here you will find tips on Facebook, Linkedin, Google, Blogs, Autoresponders, Video Marketing, and more including our overall Business Development Solutions 101.